Shipping features is half the job — getting them adopted is the other half. NudgePath announces, guides, and nudges across segments, then shows the lift with goals, attribution windows, funnels, and holdout control groups.
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Every product team knows the graph: a feature ships, usage spikes for a week, then flattens far below what the roadmap promised. Adoption rarely fails because the feature is bad — it fails because the people who need it never find it, or find it once and fall back to old habits.
NudgePath treats adoption as a campaign you can run and measure: announce to the segment that needs the feature, guide the hesitant with tooltips and tours, re-nudge the ones who stalled through journeys — and read the lift in funnels, goal conversions, and a holdout group that tells you what would have happened anyway.
Series chain messages, waits, and tours — triggered by signups, inactivity, or any tracked event, and branching on what a tour did.
Tooltips anchor to the elements users hesitate on; banners announce on the page itself and can launch a full tour on click.
Targeting and measurement are built into every format — not sold as an analytics add-on.
Filter by attributes, events, channel, tags, and custom fields with all-or-any logic. Save once, reuse in every campaign.
A live count and sample of real recipients update as you edit filters — you see exactly who qualifies before launch.
A goal is a contact filter plus a 1, 3, 7, or 30-day window. People who already matched are excluded, so conversions are real.
Hold back up to half the audience, independent of the A/B split, and report lift against doing nothing at all.
Per-step tour funnels with drop-off, checklist funnels, and delivery metrics for every campaign and channel.
Cards with images and buttons that reach the widget, email, and messengers from one draft — with A/B versions.
14-day free trial. Every format, unlimited teammates, and AI support included — from $99/month.