Product adoption platform that proves real lift

Shipping features is half the job — getting them adopted is the other half. NudgePath announces, guides, and nudges across segments, then shows the lift with goals, attribution windows, funnels, and holdout control groups.

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Every product team knows the graph: a feature ships, usage spikes for a week, then flattens far below what the roadmap promised. Adoption rarely fails because the feature is bad — it fails because the people who need it never find it, or find it once and fall back to old habits.

NudgePath treats adoption as a campaign you can run and measure: announce to the segment that needs the feature, guide the hesitant with tooltips and tours, re-nudge the ones who stalled through journeys — and read the lift in funnels, goal conversions, and a holdout group that tells you what would have happened anyway.

Journeys that run themselves

Series chain messages, waits, and tours — triggered by signups, inactivity, or any tracked event, and branching on what a tour did.

  • Branches react to the tour outcome: finished, dismissed, or timed out.
  • Triggers fire within seconds of any tracked event.
  • One message per person, with backfill for people who already match.
Series · Onboarding nudgeLivesigned_upjust now
TriggerContact signed up
Wait2 days
Chat messageIn-app widget
NudgePath SupportHi Noa! Want a 2-minute tour of your Plexo workspace?
Opened the message?
Yes
Goal reachedExit the series
No
Email follow-upIf not openedSent
Pick up where you left offTo: Noa B. · from NudgePath Support

Meet users at the feature, not in the docs

Tooltips anchor to the elements users hesitate on; banners announce on the page itself and can launch a full tour on click.

  • Anchor to any element by CSS selector or by visible text.
  • Fire on hover or click, with an optional marker.
  • A banner click can start the walkthrough right there.
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Adoption you can measure, not hope for

Targeting and measurement are built into every format — not sold as an analytics add-on.

Saved segments

Filter by attributes, events, channel, tags, and custom fields with all-or-any logic. Save once, reuse in every campaign.

Live recipient preview

A live count and sample of real recipients update as you edit filters — you see exactly who qualifies before launch.

Goals and attribution

A goal is a contact filter plus a 1, 3, 7, or 30-day window. People who already matched are excluded, so conversions are real.

Holdout control groups

Hold back up to half the audience, independent of the A/B split, and report lift against doing nothing at all.

Funnels and trends

Per-step tour funnels with drop-off, checklist funnels, and delivery metrics for every campaign and channel.

Feature announcements

Cards with images and buttons that reach the widget, email, and messengers from one draft — with A/B versions.

Frequently asked questions

Software that drives usage of what you've already built: announcing features, guiding users to them with tours and tooltips, nudging the segments that haven't tried them, and measuring whether any of it moved the numbers. It picks up where onboarding ends — adoption is a lifecycle job, not a first-week job.
Onboarding is the first mile; adoption is the whole road. The toolkit overlaps — tours, checklists, tooltips — but adoption work leans harder on segments, recurring journeys, feature announcements, and measurement over time. NudgePath covers both from the same builder, so you don't switch tools when users pass day 30.
Attribution is built in. A tour goal only counts people who didn't match the goal before seeing the tour, within a window you choose — 1, 3, 7, or 30 days. Hold back up to half the audience as a control group and the report shows lift against no campaign at all. That separates “the tour worked” from “the feature was going to get used anyway”.
It depends on the moment. Announcements and banners create awareness; tooltips catch hesitation on the element itself; tours teach multi-step workflows; surveys explain why a feature stalls; and journeys chain all of it on triggers. Eight formats in one builder means you match the format to the moment instead of overusing pop-ups.
A flat $99, $219, or $499 per month per workspace with unlimited teammates — including the AI support agent and a monthly pool of 1,000 to 7,500 AI requests. Much of the category prices by monthly active users; check each vendor's pricing page and model the cost at next year's user count, not today's.
Journeys make it repeatable. Build a series once — announcement, wait, tour for those who clicked, follow-up for those who didn't — and trigger it on any tracked event. Recurring sends handle the rhythm, one-message-per-person keeps it polite, and each run reports its own funnel, so the playbook improves with every launch.

Put your onboarding on NudgePath

14-day free trial. Every format, unlimited teammates, and AI support included — from $99/month.

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